Do you "Like" or "Love" Facebook Pages?

Facebook allows brands to create pages so users can engage socially and receive additional benefits from the brand. This often requires users to "Like" a page in order to interact with the features.

Here's a few examples:
http://www.facebook.com/burtsbees
http://www.facebook.com/RadioShack
http://www.facebook.com/meanstinks

Brands have always relied on the loyalty of their customers and social media has totally changed the landscape of brand loyalty or the opposite, brand hatred. Many brands are learning that engaging in a relationship with their customers is the key to their success.

So why are we limited to just liking a brand on Facebook? There are people who are very passionate about a brand, you know who you are. You defend a brand like it's your little brother or sister. You take personal offense when someone bad mouths your beloved brand. You strut around in clothing with the brand's logo like you own the company or something. It's kind of ridiculous, but most of us have at least 1 or 2 brands that we have better relationships with than some family members.

Wouldn't it be nice if you could "Love" your very favorite brands and distinguish yourself from those thousands of people who only "Like" the brand? After all you defend your brand at the bar, at the round table sessions in the garage, during family arguments...I mean gatherings, maybe you should take it to the next level.

Would you like to "Love" that Facebook page instead of a mere "Like"?
Can you think of a brand that you would "Love" on Facebook, if given the opportunity?